As a well-known domestic dairy brand, Mengniu strengthens its brand concept of "healthy life" by sponsoring marathon events. The 40,000-plus sets of T-shirts and arm sleeves customized this time are used for participants' equipment and event promotion. As event peripherals facing the public, they need to balance cost, quality, and delivery efficiency to match the tight schedule of event preparation.

Provide over 40,000 sets of well-fitting and durable T-shirts and arm sleeves for the marathon. Under the premise of cost control, ensure quality meets the standards. Due to the fixed event time, delivery must be made in the rhythm of "shipment starts within 3-4 days after order placement and daily batch delivery" to ensure that participants' equipment arrives on time and facilitate the smooth progress of the event.

Cost control pressure: Production must be carried out strictly in accordance with the client's target price, and a balance between cost and quality must be struck in terms of fabric selection and process simplification.

Test of high-frequency delivery: Daily batch delivery in the mode similar to "drop shipping" is required, which places extremely high demands on production scheduling, warehousing and sorting, and logistics connection.

Constraint of urgent delivery time: Shipment must start within 3-4 days after order placement, which is much shorter than the conventional production cycle. It is necessary to shorten the entire process time from material preparation to the first batch of shipment.

Need for solution adaptation: The client has room for adjustment in product details, so multiple sets of material and process solutions need to be provided for selection to ensure that the final solution meets the event needs.

Cost optimization plan: In response to the client's target price, 3 fabric combination schemes (such as T-shirt fabrics with different cotton contents and arm sleeve materials with different air permeability) are provided, with the cost differences and applicable scenarios of each scheme marked, helping the client select the optimal solution within the budget.

Flexible production scheduling: Multiple production lines in the 5,000-square-meter factory are coordinated. According to the process of "priority material preparation → batch production → real-time sorting", the order of over 40,000 sets is disassembled into daily shipment quantities, ensuring that the first batch of shipment is completed 3 days after order placement, and subsequent shipments are made daily.

Logistics connection mechanism: Connect with the logistics provider designated by the event, set up a temporary sorting area in the factory, and directly pack and ship according to the receiving address after production is completed, reducing intermediate circulation links and ensuring daily shipment timeliness.

Rapid solution response: Complete sampling and quotation of multiple sets of solutions within 24 hours, and simultaneously provide fabric test reports (such as air permeability and washability) to assist the client in making quick decisions.